Auto Detailing News






03/18/2006
Rightlook Radio
Website: www.rightlookradio.com
Contact: Catherine Henry
Telephone: 858.271.4271
Rightook's Press Release Directory


Rightlook Radio
Rightlook.com Raises the Bar for Auto Reconditioning Education with New Internet Radio Show

SAN DIEGO, CA - March 18, 2006 - Rightlook.com announced today that Rightlook Radio, its new Internet radio show, has become very popular with listeners. Rightlook.com produces several radio shows (known as "podcasts") each month, and all shows are archived and available for free on www.rightlookradio.com. Site visitors can download each show to an iPod or personal mp3 player to listen on the go, or listen right from their computer. Rightlook Radio is changing the face of auto reconditioning education.

Hosted by Stephen Powers, President of Rightlook.com, and Mel Craig, Director of New Business Development, Rightlook Radio podcasts are informative audio programs designed for auto reconditioning professionals, or those interested in starting an auto reconditioning business. The radio show features lively discussion about industry trends, technical tips, marketing ideas, and even include interviews with successful auto reconditioning business owners. Rightlook.com is the only company to offer this new educational tool for the auto reconditioning industry.

Mel Craig is excited to co-host this new program for Rightlook.com. "It's a really fun and dynamic way to share what I've learned through years of experience in auto reconditioining," Craig said. "I wish there had been an educational tool like this when I got started in this industry!" Jesse Garcia-Arellano, Rightlook.com's Creative Director stated, "Podcasting is really the wave of the future. This is just one more way that Rightlook.com is staying on the cutting edge of technology and creativity in the auto reconditioning industry."

Rightlook.com launched its newest website - www.rightlookradio.com - on February 2, 2006 with the first radio show about industry opportunities. Show #2 and #3 feature lively interviews with Mike Henley, owner of Royal Detailing, and Jason Lassos, owner of Attention To Detail. In Show #4, Stephen and Mel discuss the value of professionalism, as well as the opportunities for additional profit by offering odor treatments with ozone machines. Future radio shows will feature additional interviews with successful business owners, as well as discussion about industry trends, technical tips, add-on profit centers, marketing tips, etc.

Although just over 1 month old, Rightlook Radio is receiving rave reviews from listeners:

"This is great! As an up and coming detailer this will be an invaluable source of information and motivation." - Tony

"What wonderful support, and an amazing outreach and idea. This makes me feel even more comfortable and extremely excited about starting a mobile detailing business. Rightlook.com has impressed me at every turn. Thanks for everything you guys do!" - Chris Turner

"Great job on your podcast. Very informational! This is a great addition to the Rightlook.com team! Wow! I can't wait to hear more. Thanks!" - Bryan Carr, Advanced Auto Detailing

"What would we do without you guys? You are awesome and are really taking the time out to teach us the tricks of the trade." - Freddie

"Good job with the radio show. What a great idea! Looking forward to the next broadcast." - Keith Sabino

"I think the radio show is great. Let's keep it going." - Brian Palomino, Precision Dents

"Super job with these interviews. I was very impressed with these guys. They are very professional. This was a good reminder for the things that I had planned when I first started my business. Very good job and keep it coming. Can't wait for the next interview." - Travis

Podcasting is a fairly new trend that became more popular in the summer of 2005 after Apple made podcasts available through iTunes, its popular online music site. Rightlook Radio Host Stephen Powers even points out in the first Rightlook Radio show that the word "podcast" was selected as the new word of the year by The New Oxford Dictionary. Rightlook.com is always on the cutting edge of technology, so it is no surprise that it is the first company to produce auto reconditioning podcasts. Auto reconditioning professionals worldwide look to Rightlook.com for the latest trends in the industry, and Rightlook Radio provides them with another form of education and support. As Rightlook.com customer Anthony Flammia wrote, "Great idea! Steve and Mel, you are true innovators in this great business!"

Launched in January 2006, Rightlook Radio podcasts are produced several times each month and can be downloaded for free at www.rightlookradio.com. Rightlook Radio is a division of Rightlook.com, Inc., the leading provider of training, equipment and supplies for auto detailing, paintless dent repair, paint touch up, interior repair, windshield repair and other auto reconditioning services. Visit www.rightlook.com or call 1-800-883-3446 to learn more about the Rightlook.com professional training program or to purchase equipment and supplies.